Open a stop’s Actions menu (the three-dot icon) and mark it as High or Low priority, or select several stops and set their priority in bulk. When a route has limits (like max stops, items, or duration), High Priority stops are included first and Low Priority ones are dropped first. You can also auto-apply priority through order import rules. Priority stops are a Premium and Enterprise feature, in both EasyRoutes for Shopify and EasyRoutes for Web.
See: Priority stops